Kettering Town Centre’s Night Time Economy is delighted to have received yet another successful interim Purple Flag accreditation.
The town has held this national prestigious award since 2015 and successful applicants must go through interim and full renewals every other year. This award proves Kettering’s night time economy has diversified and grown whilst maintaining a high level of safety.
WHAT IS THE PURPLE FLAG?
The Purple Flag accreditation scheme is a “gold standard” for town centres at night – similar to the Blue Flag for beaches – and recognises excellence in managing a thriving, vibrant early evening atmosphere and that a town centre is safe after 5pm.
WHAT DOES IT DO?
Purple Flag aims to improve the public profile of early evening town centres and confidence by offering a safe night out by lowering crime and anti-social behaviour by making clean, safe and inviting environment a criteria for obtaining a flag.
WHAT DID KETTERING HAVE TO DO TO GET THE PURPLE FLAG STATUS?
The scheme, run by Association of Town and City Management (ATCM), is judged on criteria based around five themes that are key to developing and managing successful centres at night. These themes include • Wellbeing • Safety • Appeal • Diversity • Movement plus licensing policies Areas that achieve the required standards of 30 criteria can fly the flag and pride themselves as being vibrant and well managed. Information, statistics and data were collected on the performance of Kettering Town. Two overnight assessments were completed- a “self-assessment” identifying any areas that needed improvement or action, and then a formal assessment carried out by two external Purple Flag Assessors.