Workshops and Events

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31st July 2019
Webinar – Growing & Maintaining a Profitable Enterprise                              12.30pm to 1.30pm

Looking to grow your enterprise?  This webinar will cover:

  • Profit
  • How to develop your strategy for growth
  • The way to cost and price your products or services
  • Why you should segment your clients and use dynamic pricing
  • Do’s and Don’ts
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1st August 2019
Business Plan Masterclass      9.30am to 1pm                        Franklin Gardens, Northampton

Your business plan is a mission statement that sets out your vision, structure, methods, and helps you plan for the future; your business plan is a ‘living document’, meaning it should be periodically revised and updated as your company grows and changes.

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7th August 2019
Webinar – Leadership & Management                            12.30pm to 1.30pm

What is the difference between leadership and management?  This webinar will show you:

• Different types and styles of leadership
• The top tips and tactics of leadership
• The fatal mistake that leaders make
• What makes an effective manager
• The importance of training
• The key to successful management
• The best guide to future performance

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14th August 2019
Webinar – Social Enterprise Legal Structures                           12.30pm to 1.30pm

This webinar will focus on existing legal structures for social enterprise.  It will include:

• An overview of the legal structures available
• The advantages and disadvantages of choosing a specific legal structure
• Things to consider when choosing a specific legal structure.

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15th August 2019
Marketing Masterclass            9.30am to 1pm
Franklin Gardens, Northampton

The single most important thing to do when starting a business is “Find Your Customer”. How do you do that? Effective marketing.

Understanding the key aspects of marketing when you are starting a business is no longer optional, it’s essential. Not only does marketing build brand awareness but it can also increase sales, grows the business and increases customer engagement.

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15th August 2019
Social Media Seminar
9am to 11.30am                          Verto, Kettering

Half-day social media seminar aimed to provide an insight into the different platforms available for businesses, address common misconceptions and offer an overview into how social media can work for you.

We understand the importance of social media in today’s digital world and want to help you connect with your customers.

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16th August 2019
Webinar –Introduction to Copyright for Busines               11am to 12pm

Almost every organisation has intellectual property of some sort – this series of webinars helps businesses to understand and protect it.

Copyright protects a variety of types of work – from music to marketing materials. The webinar will explain the basics behind copyright, including eligible works, duration of protection, and an introduction to protecting and managing your copyright as well as using the work of others.

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19th August 2019                  Webinar – Introduction to Patents Searching                    11am to 12pm

This webinar will explain the basics behind patent protection and registration, and how to use internet databases and resources to search for patents.

This webinar is part of a series of webinars designed to give you an understanding of intellectual property and how its protection can be key for any business.

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22nd August 2019
The Death of Social Media            8am to 9am
Franklin Gardens, Northampton

From the Cambridge Analytica data scandal, to fake news, to worries about the negative effects on mental health and wellbeing (particularly among teens), social media has received plenty of negative publicity recently.

Ken Punter from Oppidium will look at the impact this coverage has had on social media and online usage. He’ll share the trends and behaviour and show you how you can continue to effectively reach your audiences in these spaces.

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28th August 2019                  Webinar – Introduction to Registered Design Searching    11am to 12pm                         

Almost every organisation has intellectual property of some sort – this webinar, as part of a series of intellectual property webinars, helps businesses to understand and protect it.

Registered Designs can protect the appearance of an product. This webinar will explain the basics behind registered design protection and registration, and how to use internet databases and resources to search for designs. The session will include a demonstration of a registered design search to guide delegates through the process.

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28th August 2019                  Webinar – Becoming Investment Ready 
12.30pm to 1.30pm                         

This webinar will show you how to ensure that you are ready to seek investment.  You will learn about:

• CDFIs and ‘Lenders of Last Resort’
• The emergence of the Social Investment Market
• What you need to do to be successful in obtaining investment

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29th August 2019
Establishing an Online Brand         9.30am to 1pm                                Franklin’s Gardens, Northampton

Often one of the most challenging tasks for new businesses is creating and establishing a successful and sustainable online brand, and ensuring it gains traction with potential customers. This can often mean the difference between success and failure, given that the web is the medium through which we do most of our business.

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5th September 2019
Becoming Finance Ready         9.30am to 1pm                              Franklin’s Gardens, Northampton

No matter how great a business is, it’s not going to get anywhere without one very important thing; money. Finding the money to get your business up and running requires a lot of preliminary planning, whether you’re going to pursue outside funding or choose to use your own savings for the first few months.

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10th September  2019
Plan for the Future of Your Business                                       9.30am to 1pm                                Franklin’s Gardens, Northampton

Starting a business is one thing, but sustaining your business is where most start-up companies struggle; planning is key to making sure your business makes it over the one year hurdle. Every successful business regularly reviews its business plan to ensure it continues to meet its goals, reviews performance on a regular basis and identifies the most likely strategy for growth.

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11th September  2019
Network & Learn                                9.30am to 11.30am                            Corby Innovation Hub, Corby

Connect to members of your local business community, meet SEMLEP’s Business Advisers and hear from a guest speaker at Network and Learn: Corby.
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12th September  2019
SEO Seminar                                 9am to 1.30pm                              Verto, Kettering

SEO can be daunting, especially if you are unfamiliar with it. Growing your online presence is vital to be a successful business in today’s digital world.  Suitable for complete beginners as well as those looking for some advanced techniques. These are half-day events where we take you through the basics of SEO, addressing common misconceptions and offering an all-round overview of what is involved.
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17th September 2019                  Webinar – Instagram for Beginners 
11.30am to 12.30pm                         

With over 800 million monthly users, Instagram now become the ultimate photo sharing platform and one of the most popular social media sites/apps. But! It’s not just for liking pictures, Instagram’s business features have helped thousands of businesses grow, stay relevant and create partnerships. Want to learn the basics of Instagram for business? From writing a great bio to understanding analytics, this interactive, one time only ‘insta-focused’ webinar will help you launch a successful business instragram page and much more.
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19th September 2019
Social Media Seminar
9am to 11.30am                          Verto, Kettering

Half-day social media seminar aimed to provide an insight into the different platforms available for businesses, address common misconceptions and offer an overview into how social media can work for you.

We understand the importance of social media in today’s digital world and want to help you connect with your customers.

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14th November 2019
SEO Seminar                                   9am to 1.30pm                                Verto, Kettering

SEO can be daunting, especially if you are unfamiliar with it. Growing your online presence is vital to be a successful business in today’s digital world.  Suitable for complete beginners as well as those looking for some advanced techniques. These are half-day events where we take you through the basics of SEO, addressing common misconceptions and offering an all-round overview of what is involved.